You may have invested time and money into a coaching program, only to find yourself questioning whether you truly learned how to coach. If it feels like what you got instead was a membership to a club, you’re not alone.

Coaching is a powerful field, but many programs out there are designed to play on our most basic human need—the need to belong. This need for belonging can be one of the most persuasive forces in marketing. And it’s easy to get drawn into a program that sells you a sense of community rather than teaching you the real tools of transformation.

What happens when belonging becomes the central focus of a program? You end up being taught that their tools are the only ones that work, that their method is the secret, and that success will come if you just follow their formula. The problem is, when your practice isn’t thriving, it’s often because you weren’t actually taught how to coach—you were taught how to be part of a system.

Programs like these often create a sense of false security. You feel like you’re part of something exclusive, something special, but deep down, you might notice the gap between the promises made and the results you’re getting. If your coaching practice isn’t where you thought it would be by now, that gap may be because you haven’t received the foundational tools of real coaching.

This can be hard to face. Nobody wants to admit they didn’t get what they paid for, especially when they were promised transformation, success, and community. But the truth is, if you’re relying on marketing techniques rather than genuine coaching skills, you’re missing the essential components needed to make real impact.

The coaching industry is flooded with programs that sell the dream without teaching the reality of the work. If you were drawn in by promises of instant success or the idea that you’ve joined an exclusive group of coaches, it might be time to ask whether your education has actually prepared you to coach, or if it’s just left you feeling like part of a club.

The hardest pill to swallow is that you might not know as much as you think you do. But that’s where real growth begins. Admitting that there’s more to learn, that you might not have all the tools you need, can be the first step toward truly becoming a world-class coach.

At The Coaching Guild, we believe that real transformation happens when you’re armed with the right knowledge, the right tools, and a deep understanding of human behavior. We don’t teach one-size-fits-all formulas, and we don’t ask you to become part of a “club.” Our approach is rooted in science and psychology, with a foundation built on the real skills you need to coach effectively.

If your practice isn’t thriving the way you’d hoped, it might not be because you’re not good enough—it might be because you haven’t learned enough. We’re here to change that. At The Coaching Guild, we’ll teach you the real tools, the brain science, and the identity work that make lasting change possible for both you and your clients.

Transformation is possible, but it requires more than belonging to a club. It requires understanding the art and science of coaching—and that’s what we’re here to teach.

Ready to move beyond the surface and truly learn how to coach? Let’s get started.

The Coaching Guild is a coach training program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training. If you are interested in coach training done very differently, hit me up for a no-pressure, no BS, no trip, and fall into a sales funnel conversation. Let’s talk about what’s possible for you as a coach.