The whole idea of “overnight success” in coaching? It’s a lie. You’ve probably seen the posts—“6-figure coach in 6 months” or “Just launch and watch the clients roll in!”—but here’s the truth they’re not telling you: building a real, sustainable coaching business takes time, patience, and a hell of a lot of commitment.

That quick success? It’s smoke and mirrors. Sure, maybe a few people hit the jackpot by selling a dream—but the rest? They burn out. Fast.

The Hard Truth: Slow and Steady Wins the Game

The real game changers are the coaches who play the long game. They don’t chase quick wins. They don’t just market themselves with a slick package and flashy words—they build deep, meaningful relationships. They take time to hone their craft. These are the people who are still here 10 years later, thriving, because they focused on the slow burn that leads to lasting growth.

It’s not sexy. It doesn’t make for a glamorous social media post. But slow and steady success beats out short-lived hype every time. You can’t just throw up a website, call yourself a coach, and expect people to stick around. If you want to succeed, you’ve got to get results for your clients. Real results. And that takes time.

Marketing vs. Mastery: What Really Sets You Apart

Here’s where most people get it wrong: they think if they’re great at marketing, that’s enough. But marketing without substance won’t carry you very far. Clients are smart—they can smell the difference between someone who’s just good at selling and someone who’s actually good at coaching.

Sure, you need to be able to sell yourself. But at the end of the day, it’s the results you get for your clients that will keep them coming back. When you invest in training to be a great coach, that’s where the real magic happens. It’s not about filling your pipeline with clients who leave after one session; it’s about building relationships where clients trust you to help them transform their lives—and that trust comes from your skills, not your sales pitch.

The Coaching Guild: Training Coaches for the Long Haul

At The Coaching Guild, we’re not interested in shortcuts or quick fixes. Our program isn’t some fast-track to a certificate that you can hang on your wall and forget about. We offer university-level coaching education that takes upwards of a year and a half to complete. Why? Because real coaching skills don’t happen overnight.

We’re here to help you master your craft. To give you the tools to create lasting change for your clients, not just the illusion of it. We train rebels, outsiders, creatives—people who know that being a coach is about more than just the title. It’s about impact.

Why the Long Game Is Worth It

It’s easy to get caught up in the fantasy of quick success, but here’s the thing: if you want a coaching practice that lasts, you’ve got to be in it for the long haul. This is about more than just one big launch or a spike in clients—it’s about building a reputation that stands the test of time. It’s about becoming the kind of coach people refer their friends to years down the line because you helped them make a real difference in their lives.

The short game might feel good at the start, but the long game is what keeps you thriving.

Ready to Build Something That Lasts?

If you’re tired of the hype and ready to focus on building a sustainable, successful coaching practice that’s rooted in skill, integrity, and real results, we’re here for it. Let’s ditch the fantasy of overnight success and build something real, something lasting—because that’s where the true impact happens.

The Coaching Guild is a coach training program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training.



If you’re ready to invest in your future without selling your soul, hit me up for a no-pressure, no BS, no trip, and fall into a sales funnel conversation. Let’s talk about what’s possible for you as a coach.