Sure, you could throw a website together, call yourself a coach, and start charging people—but that’s like trying to build a house with a hammer and no blueprint. You need the skills, the knowledge, and the confidence to actually guide people through real transformation—not just talk a good game.

Being a Coach Is About More Than Just Advice

Being a coach isn’t about giving advice or slapping a pep talk on someone’s day. It’s about understanding how to guide people through the messiest, most vulnerable parts of their lives—and for that, you need more than gut instinct. Real coach training teaches you the psychology behind change, the science of behavior, and how to hold space for your clients without burning yourself out. This isn’t just about being a cheerleader—it’s about doing the deep work that leads to real, lasting results.

Accountability to Your Clients (And Yourself)

No one’s watching to make sure you’re doing the work as a coach—but your clients will notice. Coach training holds you accountable to the standards of the profession, even if those standards aren’t regulated. It’s not about getting a gold star—it’s about respecting the responsibility you have as someone guiding others through serious growth. When you invest in your training, you’re investing in your clients and in the integrity of the work.

The Difference Between Marketing and Coaching

Let’s be real: a lot of the coaching industry looks like it can’t tell the difference between training to be good at marketing and training to be a good coach. And while being able to market yourself matters, clients can tell the difference. Slick ads won’t make up for subpar coaching. What clients really want is someone who can help them get real results, not just someone who can sell them the dream. You can be a master at marketing, but if you’re not a great coach, that success is going to be short-lived.

Professionalism Sets You Apart

Here’s a hard truth: the coaching industry is flooded with people who have no business coaching and we all know it. People can smell that lack of credibility from a mile away. But when you’ve got real training under your belt, it sets you apart. It shows that you’re serious about your craft, that you’ve taken the time to learn, and that you’re not just winging it for the cash. People want to work with coaches who’ve put in the work themselves.

University-Level Education at The Coaching Guild

The Coaching Guild isn’t some fast-track to certification—it’s a university-level program that takes upwards of a year and a half to complete. We’re not about shortcuts or cranking out cookie-cutter coaches. We’re here to help you become a coach who’s well-rounded, deeply knowledgeable, and prepared for the long haul. Our program dives deep, giving you the tools, skills, and understanding that set you apart from the fly-by-night coaches who just know how to sell.

The Coaching Guild: Where Real Coaches Train

At The Coaching Guild, we don’t hand out certifications like candy. Our program is built for dreamers, rebels, and outsiders who are serious about making an impact—and we make sure you have the tools to do it. You’re not just here to get a title—you’re here to get the skills that make you a coach people can trust.

So yeah, coach training might not be required, but if you’re in this to make a real difference? It’s non-negotiable.

The Coaching Guild is a coach training program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training.

If you’re ready to invest in your future without selling your soul, hit us up for a no-pressure, no BS, no trip, and fall into a sales funnel conversation. Let’s talk about what’s possible for you as a coach.