Trying to fit into the cookie-cutter mold of what a coach "should" be is a trap. The problem is that coaches often try to homogenize themselves without even knowing it. Many coaches invest a lot of time and money in being trained by experts who tell them there is one way to do things if they want to be successful. The problem with the one-way approach is that everyone starts looking and sounding like everyone who is doing it the "only right way."

The coaching industry is full of people telling you how you're supposed to look, act, and talk to be successful. But here's the truth: The most successful coaches? They're the ones who aren't fitting in. Successful coaches stand out - not necessarily because they are working harder or posting so much more, but because they have learned a magic formula. They stand out because they embrace their quirks and are willing to NOT be perfect in order to be seen and noticed.



You have to be different to be noticed. Period. Therefore, by default, learning a formula or strategy that worked for someone else will probably work against you if you want to be visible.

The Power of Authenticity

People are craving realness. Clients aren't looking for a watered-down version of someone else; they're looking for an unapologetically real human. Potential clients are much less likely to buy into highlight reel marketing these days. They've gotten much more savvy. The kind of clients you probably want to coach aren't attracted to unattainable aspirational nonsense. 

When you're authentic, you connect with people on a deeper level. They trust you because they see that you're not trying to be someone you're not.

Think about it—how many times have you felt an instant connection with someone just because they were being real? That's the kind of connection that keeps clients coming back. When you show up as your true self, you give your clients permission to do the same. And that's where the real transformation begins.

How Your Unique Style Attracts the Right Clients

Here's the deal: when you embrace your unique style, you attract the clients who are the best fit for you. These are the people who resonate with your energy, your approach, and your vibe. They're the clients who will get the most out of working with you because they feel a genuine connection.

Don't waste your time trying to appeal to everyone. It's exhausting, and it's a losing game. Instead, focus on being 100% yourself, and watch how the right people start to show up. These are the clients who will appreciate you, respect your boundaries, and be willing to put in the work because they believe in what you stand for.

So, try this:

1. Incorporate Your Personal Passions:Bring your hobbies, interests, and passions into your coaching practice. Whether it's a love for music, art, or nature, find ways to integrate these elements into your sessions. This not only makes your coaching unique but also allows you to connect with clients on a more personal level. For example, if you're passionate about art, you might use creative exercises in your coaching that help clients explore their emotions through drawing or painting.
2. Share Your Own Stories: Don't be afraid to share your personal experiences and stories with your clients—of course, within the bounds of professionalism and relevance. Sharing a story about a challenge you overcame or a lesson you learned can make you more relatable and help your clients see that you've walked the walk. It's about showing your humanity and letting clients know they're not alone in their struggles.
3. Embrace Imperfection:Being genuine doesn't mean being perfect. Embrace your imperfections and let them show in your practice. Whether it's admitting when you don't have all the answers or laughing off a mistake, showing that you're human can build trust and deepen your connection with clients. It's a powerful way to model self-acceptance and encourage your clients to do the same.

The Role of The Coaching Guild in Supporting Individuality

At The Coaching Guild, we don't just preach individuality—we live it. Our approach is all about helping you find and develop your unique coaching style. We don't do cookie-cutter, and we don't expect you to either. Our programs are designed to give you the tools and support you need to explore who you really are as a coach and how you want to show up in the world.

The Coaching Guild is a coach training program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training.

If you are interested in coach training done very differently, hit me up for a no-pressure, no BS, no trip, and fall into a sales funnel conversation. Let's talk about what's possible for you as a coach.