The Future of Coaching Won’t Be Built on Manipulation
Scarcity-driven marketing convinces people they’re incomplete without you.
The coaching industry talks a lot about transformation. About empowerment. About guiding people to their fullest potential.
But let’s be honest—much of the industry isn’t built on empowerment. It’s built on manipulation.
π¨ Scarcity-driven marketing that convinces people they’re incomplete without you.
π¨ High-pressure sales tactics that push urgency over alignment.
π¨ Manufactured authority that tells people you have the ‘one right way’ to success.
Too many coaches aren’t actually coaching. They’re conditioning.
Conditioning people to believe they can’t trust their own judgment.
Conditioning them to doubt themselves so they become dependent on the next program, the next offer, the next high-ticket investment.
Conditioning them to believe that transformation only happens inside the container of a $10K package.
And for what? A six-figure launch? A perfectly curated brand? A coaching business that looks wildly successful from the outside—but is built on the same fear-based tactics used in every sleazy sales industry?
That is not the future of coaching.
Coaching is Not a Game of Power and Control
Real coaching does not require you to manipulate someone into saying yes.
It does not need you to create false urgency.
It does not depend on making people feel broken so they believe you’re the only one who can fix them.
The best coaches—
The ones who will actually change lives—
The ones who will redefine this industry—
π Will not use shame as a sales tactic.
π Will not create artificial scarcity to force a decision.
π Will not convince people they are powerless without them.
Real coaching isn’t about control.
It’s about giving power back.
It’s about guiding people into their own wisdom, their own agency, their own knowing. It’s about holding space for people to make their own best decisions—not backing them into a corner so they feel like they have no choice but to say yes.
That’s a harder game to play.
It means trusting that your work speaks for itself.
It means trusting that the right people will come—not because you backed them into an emotional spiral, but because they felt something real.
It means letting go of the belief that you are the answer and remembering that your job is simply to guide—not to own someone’s transformation.
The Best Coaches Don’t Need to Trap People
Here’s the truth:
π If you have to use manipulation to make the sale, your work isn’t strong enough to stand on its own.
π If you have to make people feel less than before they’ll invest, you’re selling insecurity—not transformation.
π If you need people to depend on you, you’re not coaching them—you’re controlling them.
And that’s not the kind of industry we want to build.
That’s why The Coaching Guild exists.
We are not here to create another generation of coaches who follow outdated, high-pressure sales tactics.
We are not here to teach you how to trap people into expensive programs.
We are not here to convince you that the only way to succeed is to manipulate your audience into saying yes.
We are here to do things differently.
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π₯ We are here to create coaches who lead with integrity.
π₯ We are here to build businesses that are rooted in trust, not fear.
π₯ We are here to shape the future of coaching—not repeat the past.
π If you’re ready to build a coaching practice that isn’t built on manipulation, The Coaching Guild is for you.
The Coaching Guild is a training coach training program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training.
If you are interested in coach training done very differently, hit me up for a no-pressure, no BS, no trip, and fall into a sales funnel conversation. Let’s talk about what's possible for you as a coach.
