Ethical Coaching is Not Hard

June 6, 2023

 Guest Post By: Janette Dalgliesh

The ingredients include:


1. - be willing to acknowledge and publicly apologise when you cause harm - for errors, for technical glitches, for non-delivery of what’s promised, for losing your shit

2. - pro-actively work to improve diversity and accept sometimes you will be called out, and that’s your work to do

3. - be clear and honest with yourself, about your own skill set and experience, and make offers accordingly

4. - work to create the safest possible containers for coaching, whether 1:1 or in a group setting (eg do not share a client story without explicit permission!)

5. - accept you are not perfect, and you will fuck things up, and that’s okay (and see point 1.)

And truly, one shouldn’t have to say this - but *do not* gaslight your people by refusing to even consider you might have got something wrong.


Seeing the latest blowup in the industry is a reminder that not everyone is on board with this.

Ethics matter. Get some.



PS this is why I trained with Lisa Marie Hayes. The actual best fucking coach training available.



The Coaching Guild is a program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training.




Coaching Guild graphic about coaching spaces using therapeutic language without therapeutic training
April 30, 2026
Learn the difference between coaching and therapy, why scope matters, and what a serious coach training program should teach about ethics, referral, and boundaries.
Coaching Guild graphic about confidence, safety, ethics, and real transformational skill.
April 28, 2026
A sharp look at player energy in coaching spaces, why charisma is not the same as ethical depth, and how to recognize real transformational skill.
Coaching Guild graphic on choosing a coach training program that teaches coaching, not just confiden
April 28, 2026
Learn how to choose a coach training program with real standards. Compare ethics, faculty, practice, accreditation, cost, and curriculum depth before you enroll.