Blog Layout

Is Your Coach Investing in Education?

May 30, 2023

More and more training on marketing isn't going to make you a better coach.

If you are a coach, what are you currently studying or have recently studied that you consider continuing education?


I will go first:

I recently finished a course on Cultural Psychology

I just started a course on science-based suicide prevention

I am also expanding my experience and knowledge base about Somatic movement and breath-work in my personal practice.


Feel free to ask me that question at any time. I should always be able to tell you how I am expanding my skills and knowledge.

If you are a client, you might want to inquire about what continuing education your coach is doing? Most coaches spend a lot of money on training, and almost all of that is marketing related. Marketing is important. We have to learn how to thrive financially.

That said, if your coach is not consistently continuing to grow their skills as a coach in a meaningful way, you might want to ask yourself how long it will be before you outgrow their work.


In almost any other helping profession, continuing education is required in order to maintain a license.  That is a good thing. It ensures practitioners are up-to-date with current info and research while expanding their skills. Coaches have no such requirements because there are no licensure requirements to meet. That doesn't mean we shouldn't be doing it.


The Coaching Guild is a certification program. However, many of our students and graduates are not newbies. In fact, some of them have had years of experience before beginning their training with us BECAUSE they are coaches who are dedicated to becoming better at what they do as an investment in themselves, their business, and their clients. 


The Coaching Guild offers a comprehensive coach training program to help individuals become certified coaches AND help coaches build deeper and more functional skills. Our program is designed to teach the skills and knowledge necessary to succeed in the coaching industry. We cover a wide range of topics, including brain science, behavioral science, identity shifting, science-based deliberate creation, and more. Additionally, our we teach organic sales and marketing skills every step of the way so our students have the tools they need to succeed.


The Coaching Guild is a training coach training program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training.


If you are just starting your coaching journey, you should check us out.

If you've been coaching for a decade and want to be better, you should check us out too.




February 26, 2025
Coaching is too unpredictable to be served up from a box.
By theomzone February 20, 2025
This is about stepping into your full, undeniable power.
February 18, 2025
Y ou cannot serve a diverse world if you've only learned from one perspective.
Share by: