The Coaching Industry is Selling You a Cage

The coaching industry loves to talk about freedom.

🚀 Financial freedom—the promise of six-figure months and laptop lifestyles.

🚀 Time freedom—the dream of working from anywhere on your own schedule.

🚀 Personal freedom—the idea that becoming a coach means becoming limitless.

At first, it’s intoxicating. The idea that you can break free from the grind, that you can turn your passion into impact, that you can design your life on your own terms.

But let’s be real—most of what the industry is selling isn’t freedom. It’s just a different kind of cage -

-a cage built from high-pressure sales tactics and “must-follow” business models.

A cage built from the belief that success looks like a $10K group program, a high-ticket mastermind, and a funnel that makes money while you sleep.

A cage built from the idea that if you’re not scaling, if you’re not charging premium, if you’re not fitting inside the model—you’re doing it wrong.

At first, it looks like an opportunity. But before you know it, you’re playing the same game you wanted to escape. You left the corporate ladder only to start climbing someone else’s.

Because here’s the truth no one tells you:

🚨 If your version of success requires you to follow a formula that doesn’t feel like you, you’re not free.

You’ve just traded one set of rules for another.

The Industry Doesn’t Want You to Think for Yourself

The coaching industry thrives on predictability.

Follow the blueprint. Use the script. Stick to the framework.

If you just do what the “successful” coaches do, you’ll make it too, right?

But what they don’t tell you is that these formulas are not designed for your success. They’re designed for scalability. And scalability requires sameness.

So, you start trimming away the parts of your coaching that don’t fit the model.

You start shaping your voice to sound like everyone else.

You start following the rules because you don’t want to be the one left behind.

And little by little, the thing you loved—the thing that was supposed to set you free—starts to feel like a job you can’t quit.

What happens when you don’t want to charge high-ticket?

What happens when you don’t want to sell a program, build a funnel, or hire a team?

What happens when your best, most powerful coaching doesn’t fit neatly into a product you can package and sell?

The industry doesn’t want you to ask those questions.

If you start thinking for yourself—

If you start building a business that actually feels aligned—

If you start rejecting the rules that don’t work for you—

🚀 You become impossible to control.

🚀 You stop buying into systems that don’t serve you.

🚀 You stop chasing someone else’s version of success and start defining your own.

And that? That’s bad for business.

Not your business—theirs.

Real Freedom Means Doing It Your Way

Too many coaches leave traditional careers chasing freedom—only to end up shackled by someone else’s business model.

They’re taught to build businesses that scale, not businesses that fulfill them.

They’re told that the only way to be successful is to follow what’s already been done.

They’re given formulas, scripts, and frameworks designed to keep them inside the lines.

But the best coaches?

The ones who will actually shape the future of this industry?

🚀 They don’t follow the script—they write their own.

🚀 They don’t squeeze themselves into a business model that doesn’t fit—they build something different.

🚀 They don’t run their practice based on what “works for everyone”—they build what works for them.

And that? That is what The Coaching Guild is here for.

The Coaching Guild is Not Another Cage

We are not here to teach you how to run someone else’s business.

We are not here to sell you a step-by-step path to success.

We are not here to tell you that there’s one right way to coach, one right way to market, one right way to build your practice.

🔥 We are here to help you create something that is fully yours.

🔥 We are here to teach you how to become an exceptional coach, not just a good marketer.

🔥 We are here to help you build a coaching business that actually feels like you.

That means no scripts.

No manipulation.

No outdated industry tactics that only serve the people at the top.

It means learning how to coach—not just how to sell.

It means creating a business that aligns with your values—not just one that’s easy to scale.

It means defining success on your own terms—not by what the industry says you should want.

Because real freedom? It’s not found in someone else’s blueprint. It’s found in your own.

🚀 If you’re ready to stop following someone else’s rules and start leading on your own terms, The Coaching Guild is for you.

The Coaching Guild is a training coach training program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training.

If you are interested in coach training done very differently, hit me up for a no-pressure, no BS, no trip, and fall into a sales funnel conversation. Let’s talk about what's possible for you as a coach.