You Don't Need a Niche—You Need Range
A niche is a marketing tool and nothing more - which is fine, but...

The coaching industry loves to hand out cages disguised as clarity.
"Pick a niche," they say.
"Speak to one person."
"Sell one solution."
"Stay in your lane."
They want you to believe specificity equals success --
-because it's easier to market a product than it is to witness a person.
-because if they can reduce your brilliance to a tagline,
you become easier to digest.
Easier to sell and easier to control.
That niche is a muzzle.
That niche becomes a performance.
And over time, you begin to coach to your brand
instead of your intuition.
You begin to flatten your range
to fit the corner of the internet where they told you you'd "convert best."
You start editing your gifts
so they don't make the wrong people uncomfortable.
And slowly—
the work you loved
becomes another box you are trying to stuff yourself into because you've grown but your niche is exactly the same as it's always been.
You were never meant to create yourself around marketability.
You were never meant to be consistent, branded, replicable.
You are a walking archive of wild wisdom.
A living contradiction.
A creature of context and chaos and holy unpredictability.
Your coaching should reflect that.
What if the truth is—
you don't need to be more specific?
You need to be more honest.
More embodied.
More present.
What if your power isn't in your elevator pitch,
but in your ability to meet a client in whatever moment they're actually in?
To hold grief and joy in the same breath.
To coach through uncertainty without a script.
To feel when someone's truth is cracking open underneath their practiced answers.
You don't need a niche. You need range.
And that's what we teach inside The Coaching Guild.
Not performance.
Not polish.
Not branding advice.
We teach you how to coach like you mean it,
like it matters,
like it's sacred.
We teach you to coach for range because range meets life and clients where there are - wild and unpredictable.
We teach you how to build range—
so you can hold grief, hold rage, hold resistance, hold ambiguity.
So you can hold yourself—
without collapsing into who you think you need to be to "close the sale."
We train coaches to lead without manipulation.
To listen like it's a sacred act.
To unlearn every limiting model that told you
you have to be smaller to be successful.
🖤 This is a multi-instructor, multi-disciplinary training program.
🖤 Rooted in nuance, emotional intelligence, and actual presence.
🖤 Designed for the disruptors, the pattern-breakers, the ones who came to liberate—not convert.
If you're tired of being told to contort your voice,
shrink your message,
narrow your humanity to build your business—
you're in the right place.
The Coaching Guild is now enrolling.
Spaces are limited.
This is where your whole self is welcome.
This is where your range becomes your power.
The Coaching Guild is a training coach training program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training.
If you are interested in coach training done very differently, hit me up for a no-pressure, no BS, no trip, and fall into a sales funnel conversation. Let’s talk about what's possible for you as a coach.