The coaching industry loves rules.

Pick a niche.

Follow the formula.

Charge high-ticket.

Stick to the script.

Be relatable but not too polarizing.

Be confident but not intimidating.

Be inspirational but not disruptive.

Stay inside the lines. Fit inside the model. Follow the blueprint.

But let’s be real—the coaches who will actually change the world will burn those rules to the ground.

Because true leadership isn’t about fitting in.

It’s about challenging the status quo.

It’s about asking better questions, not selling pre-packaged answers.

That requires courage.

Coaching is Not a Template. It’s a Revolution.

The industry has turned coaching into a product—something polished, packaged, and sold in neat little containers.

Scripts for discovery calls.

Marketing templates that make you sound like everyone else.

Cookie-cutter frameworks that reduce transformation to a transaction.

But real coaching? Real coaching is wild.  It is unpredictable. It cannot be served up out of a box.

Because when done right, it disrupts, provokes, and demands something more.

It requires nuance, emotional intelligence, and a willingness to get uncomfortable.

It’s not about tricking people into believing they need you.

It’s about holding space for people to step fully into their own power.

And that? That is something no 10-step coaching model can give you.

That’s something only you can build—if you’re willing to let go of the need to fit inside an industry that was never built for people like you in the first place.

If You’re Waiting for Permission, You’re in the Wrong Business.

The best coaches don’t wait to be validated.

They don’t water themselves down for mass appeal.

They don’t let outdated industry norms dictate how they work, who they serve, or what they say.

The best coaches—the ones who will shape the future of this industry—are the ones who lead on their own terms.

That means trusting that your voice is enough.

That means building a coaching business that actually feels like you.

That means rejecting the idea that you have to contort yourself into something smaller, safer, or more “marketable” to be successful.

 The next generation of coaching will not be led by the people following outdated rules.

 It will be led by the ones who break them.

The Coaching Guild is Not for Coaches Who Play Small.

The Coaching Guild was created for the coaches who refuse to follow someone else’s formula.

It’s for the thinkers, the disruptors, the ones who would rather carve their own path than follow a script.

It’s for the people who understand that great coaching is an art, not just a business model.

It’s a multi-instructor, multi-disciplinary coach training program designed to help you develop deep, effective coaching skills while also learning how to build a business that actually feels aligned with who you are.

No pressure. No sales funnels designed to trap you. No gimmicks.

Just a real conversation about what’s possible for you as a coach.

 If you’re ready to lead differently, let’s talk.